Text & writing
8 toolsClaude
Anthropic's flagship. Exceptionally good with long documents, nuanced analysis, and code. Best for complex reasoning and GDPR-sensitive conversations (EU storage available).
Polaris recommends: Primary choice for professional use. Claude Projects saves context permanently.
Free / 220 SEK/month
ChatGPT
OpenAI's most well-known product. Good at everything, not exceptional at anything specific. The Plus subscription provides access to GPT-4o and plugins.
Polaris recommends: A good starting point. If you need advanced reasoning — try Claude. If you need image generation directly in the chat — GPT-4o.
Free / 220 SEK/month
Gemini
Google's answer to ChatGPT. Strong on current information (Google Search integration), good at summarizing web content. Gemini Advanced provides access to 1.5 Pro.
Polaris recommends: Choose if you are already locked into Google Workspace. For research with web access.
Free / 240 SEK/month
Microsoft Copilot
AI directly in the Office suite: Word, Excel, Outlook, Teams. If you pay for Microsoft 365 and don't use Copilot, you're wasting money.
Polaris recommends: Mandatory for Microsoft 365 users. Summarize meetings in Teams, drafts in Outlook, analysis in Excel.
+320 SEK/month (M365 add-on)
Perplexity
AI search engine with citations. Answer questions with quotes from the web in real-time. Saves huge amounts of time compared to traditional googling.
Polaris recommends: Replace Google for fact-based searches. Faster and more reliable than opening 12 tabs.
Free / 200 SEK/month
Notion AI
AI directly in Notion documents. Summarize meetings, generate drafts from notes, fill out templates automatically. Requires a Notion subscription.
Polaris recommends: If you already use Notion — activate AI. It costs a little extra but pays off quickly for meeting summaries.
Included in Notion subscription
Grammarly
AI writing assistant for English. Corrects grammar, improves tone and style, suggests rephrasings. Best for English business communication.
Free / 140 SEK/month
DeepL
Best in class for machine translation. Handles Swedish excellently. DeepL Write improves text in English and German.
Polaris recommends: Choose DeepL over Google Translate for professional documents. Advanced HTML API for automated translation workflows.
Free / 89 SEK/month
Image & design
6 toolsMidjourney
The most artistic option. Generates images with high aesthetic quality. Used by marketers, designers, and artists worldwide. Runs via Discord.
Polaris recommends: For creative and editorial imagery. Requires a bit of prompt training but the results are often fantastic.
120–480 SEK/month
DALL·E 3
OpenAI's image generator, built into ChatGPT Plus. Best at following text prompts exactly — including text in images. Less artistic style than Midjourney.
Included in ChatGPT Plus
Ideogram
Specialized in images with text. Generates logos, posters, and design elements with legible text — something other models have struggled with for a long time.
Polaris recommends: For fast product photography and mockups with text overlays. The free tier is generous.
Free / 80 SEK/month
Canva AI
Design tool with built-in AI features: image generation, background removal, magic edit, text generation. Most popular among non-designers.
Polaris recommends: Best choice if you want AI + publishable design results in one tool. Pro is worth it for carousel images.
Free / 130 SEK/month
Remove.bg
Removes the background from photos in a second. Not "AI" in the classic sense, but an extremely time-saving tool for product photos and portraits.
Free (low-res) / pay per image
Adobe Firefly
Adobe's AI image generator, trained on licensed material (commercially safe). Integrated into Photoshop and Illustrator. Generative fill is impressive.
Included in Creative Cloud
Code & development
5 toolsGitHub Copilot
AI code completion directly in your editor. Generates functions, explains code, finds bugs. Standard for professional developers.
Polaris recommends: Mandatory for anyone writing code more than 5h/week. Pays for itself in time savings after one week.
100 SEK/month
Cursor
An AI-first code editor based on VS Code. Understands your entire codebase, not just a single file. Can refactor, bugfix, and rewrite code with context.
Polaris recommends: Best for full-stack projects. Copilot+ is more deeply integrated into the entire repo. A growing standard for solo developers.
Free / 220 SEK/month
Claude Code
Anthropic's agentic coding tool. Runs in the terminal, understands entire repos, can execute commands, and edit files autonomously. Powerful for complex implementations.
Polaris recommends: For advanced users. Requires an API key. Ideal for building entire features autonomously.
Per token (API)
v0 (Vercel)
Generates React/Tailwind components from text descriptions. Perfect for prototyping UI components without opening an editor.
Free / 200 SEK/month
Replit Agent
Builds complete web apps from a description and deploys them directly. Great for quick prototypes and simple tools without a local development environment.
Free / 150 SEK/mo
Video & animation
4 toolsRunway Gen-3
Industry standard for AI video generation. Text-to-video, image-to-video, video extension. Used by film studios and content creators.
Free (limited) / 150–900 SEK/mo
HeyGen
Generates talking videos with AI avatars. Clone your appearance and voice — read a script, AI produces the video. Great for courses, onboarding, and internal communication.
Polaris recommends: For scalable video production. One-time recording of avatar + voice $
ightarrow$ endless videos.
Free / 300–1200 SEK/mo
Descript
Edit video and podcasts by editing the transcript. Automatically remove pauses, clone voices, and remove "hmm" and "uh". Revolutionary for podcast production.
Free / 200 SEK/month
CapCut
Most popular for short-form video (TikTok, Reels). AI features: auto-captioning, background removal, style transfer. Mobile + desktop.
Free (with watermark)
Voice & audio
4 toolsElevenLabs
Industry-leading text-to-speech with voice cloning. Clone your voice with a 1-minute recording. Supports Swedish. Used for audiobooks, podcasts, and customer service bots.
Polaris recommends: Best for voice cloning and professional TTS. Remember to disclose that the voice is AI-generated.
Free / 90–900 SEK/month
Whisper (OpenAI)
Open-source model for speech-to-text. Runs locally (free) or via API. Exceptional accuracy in Swedish. The standard for transcription.
Polaris recommends: Run locally via Ollama or directly. Free and requires no cloud services — perfect for GDPR-sensitive meeting recordings.
Free (open source)
Otter.ai
Transcribes meetings in real-time, identifies speakers, and automatically generates summaries and action points. Integrates with Zoom and Teams.
Free / 150 SEK/mo
Suno
Generates complete songs with vocals and music from a text description. Jingles, background music, and prototype tracks in seconds. Stunning quality for demo purposes.
Free / 110–330 SEK/month
Productivity & automation
6 toolsMake (formerly Integromat)
Most powerful in no-code automation. Visual flow building with 2000+ integrations. Great for complex multi-step automations with logic and conditions.
Polaris recommends: Choose Make if you want to build complex flows. The free tier goes a long way. Guide 02 covers how to connect it with AI.
Free / 100–500 SEK/month
n8n
The open-source alternative to Make/Zapier. Can be self-hosted (free), no per-operation fees. Used for GDPR-sensitive automation flows.
Polaris recommends: Best for technical teams who want full control. Self-hosted = data does not leave your network.
Free (self-hosted)
Zapier
Easiest to get started with for no-code automation. 7000+ integrations. Good for simple 2–3 step flows. More expensive than Make when scaling.
Free (limited) / 200–1000 SEK/month
Reclaim.ai
Automatically optimizes your calendar. Schedules deep work, scheduled buffers, and prioritizes meetings based on importance. Integrates with Google Calendar.
Free / 110 SEK/month
Fireflies.ai
Automatically joins your Zoom/Teams meetings, transcribes them, and generates summaries with action points. Searchable meeting history.
Free / 110–330 SEK/month
Gamma
Generates presentations, documents, and webpages directly from text. Better layout feel than asking ChatGPT for PowerPoint content.
Free / 120 SEK/month
Local AI
4 toolsOllama
Run open AI models locally with a single command. Supports Llama, Mistral, Qwen, and 100+ other models. OpenAI API-compatible. Free, offline, no data sharing.
Polaris recommends: A mandatory starting point for everyone wanting to try local AI. Read our article on local models for a setup guide.
Free (open source)
LM Studio
Graphical interface to download and run local models. Simpler than Ollama for non-technical users. Windows and Mac. Local OpenAI-compatible server.
Free
Open WebUI
ChatGPT-like web interface for Ollama and local models. Hosted locally, works offline. Supports document uploads, image analysis, and conversation history.
Free (open source)
LocalAI
OpenAI API-compatible server you run locally via Docker. Great for integrating local models into existing applications without code changes. Enterprise-friendly.
Free (open source)